No matter what type of writing we do, our end goal is always to persuade the reader.

• We persuade them to buy our product.
• We persuade them to see our side of the issue.
• Sometimes, we just want to persuade them to enjoy themselves and lose themselves in the moment.

Typos and faulty construction can derail our path toward our goal.

Errors undermine us in the minds of our readers. A spelling or grammatical error can “break the spell,” but other, more subtle problems — such as inconsistencies, awkward construction, repeats and omissions — will, over time, erode the reader’s trust in us.

The solution to these all-too-common problems is to have your work edited by a professional. Even the best writers still require a fresh perspective on their work. When we get so close to our own words, we can miss things. What is clear for us — after all, we know what we meant to say — can be confusing to someone else.

That’s where I come in. Allow me to assist you in polishing your message and ensuring that it’s received in the way you intended.

I have a light editing touch — it will still be in your voice once I’m finished — but by having me as your first “audience,” we can root out any errors and find spots where your message might get lost.

I default to AP style, but I can adjust to your specific needs and the quirks of your company/industry. Contact me today and let’s get your message ready to meet the world!